The Thread Story

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About Aamii

Designs that speak your language

Aamii, in Bangla, means I—the self. And that’s who we are here to celebrate. You. In all your avatars. The couch potato. The no-nonsense boss. The wild party animal. The fussy mom.
At Aamii, we use traditional fabrics to create contemporary designs that you can wear to work, to drop off your kid at school, or on a date with yourself. They are chic, comfortable, and totally fuss-free. You can be ready in minutes to take on the world (or settle down for a binge marathon!).
Our outfits are modern but they showcase the age-old exquisite craftsmanship that can be witnessed across the length and breadth of our beautiful country. Going beyond the rigid lines of ethnic and modern, we believe in wearing our roots on our sleeves.
The Thread Story
We are thrilled to have you here. Let us be a part of your journey.

Each Aamii outfit is customized from scratch according to your body type & style preferences. While nothing would delight us more than you choosing one of our beautiful dresses lovingly curated in our catalogue. We totally understand that you may have a preferred choice of fabric, A specific sleeve length, neckline or dress length in mind.

Our Brand Philosophy

Custom Clothing

We recognize that not all customers fit the mainstream retail clothing offerings, but rather seek clothing that better suits their body shape and size… their mood, character, style, and temperament. So we focus at designing outfits and choosing fabrics that reflect your personality, with an unwavering commitment to quality and artistry.

Sustainable Fashion

We are not a trend led brand… And we never will be. We believe in timeless styles that transcends with ease from your holiday wardrobe to everyday staples. From mood boards to sourcing textiles, and designing to processing finished products, our offerings are part of the same narrative that celebrates you, the story of your style.


Don't just take it from us-Here's what our customers have to say

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Noida , Uttar Pradesh