Aamii
The Thread Story
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About Aamii
Designs that speak your language
Aamii, in Bangla, means I—the self. And that’s who we are here to celebrate. You. In all your avatars. The couch potato. The no-nonsense boss. The wild party animal. The fussy mom.
At Aamii, we use traditional fabrics to create contemporary designs that you can wear to work, to drop off your kid at school, or on a date with yourself. They are chic, comfortable, and totally fuss-free. You can be ready in minutes to take on the world (or settle down for a binge marathon!).
Our outfits are modern but they showcase the age-old exquisite craftsmanship that can be witnessed across the length and breadth of our beautiful country. Going beyond the rigid lines of ethnic and modern, we believe in wearing our roots on our sleeves.
At Aamii, we use traditional fabrics to create contemporary designs that you can wear to work, to drop off your kid at school, or on a date with yourself. They are chic, comfortable, and totally fuss-free. You can be ready in minutes to take on the world (or settle down for a binge marathon!).
Our outfits are modern but they showcase the age-old exquisite craftsmanship that can be witnessed across the length and breadth of our beautiful country. Going beyond the rigid lines of ethnic and modern, we believe in wearing our roots on our sleeves.
Aamii
The Thread Story
We are thrilled to have you here. Let us be a part of your journey.
Each Aamii outfit is customized from scratch according to your body type & style preferences. While nothing would delight us more than you choosing one of our beautiful dresses lovingly curated in our catalogue. We totally understand that you may have a preferred choice of fabric, A specific sleeve length, neckline or dress length in mind.
Our Brand Philosophy
Testimonials
Don't just take it from us-Here's what our customers have to say
As I grew older, comfort took over trend, red and magenta lipsticks got replaced by nudes and the wardrobe’s staples got replaced by the ones that are comfortable on skin and fit. No wonder my wardrobe is ruled by Aami’s creation! Aami reflects my personality and assures a perfect fit. Best wishes to my favourite brand.
For me, when it comes to clothes, comfort is key and I stay away from synthetic fabrics. For quite a few years now, Aami’s outfits have been a staple in my wardrobe. The fabrics used are beautiful, and the styles are personalized with a lot of care. I have worn Aami’s designs to office, to meet friends, and on trips. It wouldn’t be an exaggeration to say that no matter what the occasion, I find myself reaching out for an Aamii outfit.
I always wanted to twin with my baby boy and that’s when Koyel Mitra came into picture and ensured that I get to live my long cherished dream. I was honestly amazed to see that the shirt fitted my little one so perfectly. The owl kalamakari dress has become my current favorite now. The dress and shirt is superbly comfortable and fitted us perfectly.
Seeing fabulous reviews on various FB Groups, I decided to have a dress from ‘Aamii’. I got myself and my daughter a twin set customised from Aamii. The dresses fitted us like gloves! I have never tailored my dresses online, but now that I have tried “Ami”, I know I can trust them blindfolded.
I came across Aamii at a point when I had given up on shopping clothes online. Nothing ever fitted right and all I wanted to do is cry. I always felt that since I am curvy, stylish clothes will never fit me. Then someone recommended Aamii and I placed my first order. Ever since then this has been my one stop shop. Aamii’s dresses make me feel confident. And now, I don’t shy away from experimenting with different patterns and colours which I always thought would not suit me. Thank you Aamii for transforming my wardrobe!
Aamii stands for confidence, for freedom… clothing that is comfortable and lets you be yourself. I have always been a lover of handloom and unique custom made outfits, is my thing! That is exactly why I can always vouch for Aamii.
Well, in spite of my doubts about a one piece, I went ahead with a jumpsuit from ‘Aamii’, and I must say, that I was pleasantly surprised with how confident I felt in it. I felt smart and comfortable in every way. The outfit is perfect to beat the humid weather of Kolkata, but in style!
I can’t express in words my excitement every time I receive my orders from Aamii. I know it will fit me well, and there will be no ifs and buts. I love being myself and that is why I love wearing Aamii.
I had the opportunity to try out some of the best pieces from Aami by koyel Mitra, and I must say, I’m thoroughly impressed. As someone who’s always been on the lookout for quality and style both, Aamii caught my attention with their design and commitment. I always choose Aami for their quality and artistry, the comfortable fabrics and the lovely designs.
‘Aamii’, as the name suggests, represents everyone and I am one of them.
If I am to tell my “Thread story”, well, I love the idea how I can just tell her exactly what I want and how I want it and then get the exact design custom made with the fabric of my choice, wrapped in a neat packaging with a sweet message and a gift, always with a gift! From monochrome mangalgiri kurtas to quirky brunch jumpsuits, my wardrobe’s narrative is a constant – being myself… Being ‘Aamii’
If I am to tell my “Thread story”, well, I love the idea how I can just tell her exactly what I want and how I want it and then get the exact design custom made with the fabric of my choice, wrapped in a neat packaging with a sweet message and a gift, always with a gift! From monochrome mangalgiri kurtas to quirky brunch jumpsuits, my wardrobe’s narrative is a constant – being myself… Being ‘Aamii’
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